What Is Landed Cost?
Landed cost is the total cost of a product from the moment it leaves the factory to the moment it arrives at your warehouse or fulfillment center. It is the only honest way to evaluate whether a sourcing price is viable.
The formula:Landed Cost = FOB Price + Ocean/Air Freight + Import Duty + Port/Customs Fees + Last-Mile Delivery + FBA Prep (if applicable)
Most new importers focus only on the FOB price (what the factory charges). This is the biggest mistake in sourcing economics. Landed cost can be 30-80% higher than FOB price.
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Each Cost Component Explained
1. FOB Price (Free On Board)
The factory's selling price, delivered to the export port. This is what 1688/Alibaba listings typically quote for export-ready products.
Includes:
- Manufacturing cost
- Factory margin
- Domestic China freight to the port
- Export customs clearance
2. Ocean Freight
The cost to ship from Chinese port to your destination port.
LCL (Less than Container Load): Charged per cubic meter (CBM) or per 1000 kg (W/M). Current rates: $50-150 per CBM from China to US West Coast. FCL (Full Container Load):- 20-foot container: $1,200-3,500 from China to US (market conditions vary enormously)
- 40-foot container: $1,800-5,000 from China to US
- Under 15 CBM: use LCL
- 15-25 CBM: economic crossover, get quotes for both
- Over 25 CBM: FCL is almost always cheaper
3. Import Duty (Customs Tariff)
US Customs charges ad valorem duty on most imported goods, calculated as a percentage of the FOB value.
Duty rates depend on the HTS (Harmonized Tariff Schedule) code — a 10-digit product classification. Rates range from 0% (books, some electronics) to 25%+ (some apparel, tools).
China-origin goods may face additional Section 301 tariffs (the "trade war tariffs") on top of normal MFN duty. These range from 7.5% to 25% on many Chinese-origin categories. How to find your rate:- Look up your product's HTS code at hts.usitc.gov
- Check for Section 301 exclusions at USTR.gov
- Ask your freight forwarder to confirm the rate before importing
4. Port and Customs Fees
Flat fees that add up:
- ISF (Importer Security Filing): $25-50 per shipment
- Port handling / terminal fees: $50-150 per container or per CBM for LCL
- Customs brokerage: $75-200 per shipment entry
- Bond fee (for first-time importers or large shipments): $300-500 one-time or annual continuous bond
5. Last-Mile Delivery (Port to Warehouse)
Cost to move goods from the US port to your warehouse or Amazon FBA center:
- LCL shipment (palletized): $150-400 per pallet
- FCL: $300-800 per container drayage + unloading
6. FBA Prep (if sending to Amazon)
If you're sending to Amazon FBA:
- Poly-bagging: $0.20-0.50/unit
- Labeling (FNSKU barcode): $0.20-0.40/unit
- Inspection during prep: $50-150 flat
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Worked Example: Kitchen Organizer
Product: Kitchen drawer organizer set 1688 FOB price: ¥28 per unit ≈ $3.86 USD per unit Order quantity: 500 units Product dimensions: 0.02 CBM per unit (small, lightweight) Total shipment specs:- 500 units × $3.86 = $1,930 FOB value
- Shipment volume: 500 × 0.02 = 10 CBM
- Shipment weight: 500 × 1.5 kg = 750 kg
Compare to the 1688 FOB cost of $3.86 — landed cost is 95% higher than the factory price.
This product selling for $22 on Amazon:
- Amazon referral fee (15%): $3.30
- FBA fulfillment fee: $3.22
- Landed cost: $7.54
- Gross profit: $7.94 (36% margin) — viable for FBA
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Common Mistakes That Blow Up Landed Cost Calculations
Mistake 1: Forgetting Section 301 tariffsMany importers only account for the MFN duty rate (listed in the HTS code) and miss that Chinese-origin goods often have an additional Section 301 tariff. The additional 25% can turn a 5% duty into 30%.
Mistake 2: Using per-CBM math on a mix of weight/volumeFreight is charged on whichever is higher — volumetric weight or actual weight. Dense products (metal parts) are charged by actual weight; light but bulky products (cushions, packaging) are charged by volumetric weight.
Mistake 3: Ignoring seasonality on freight ratesOcean freight rates are highly seasonal. Pre-Chinese New Year (November-January), rates can spike 50-100% above normal. Calculate your landed cost using off-peak rates for the base case, then stress-test at peak-season rates.
Mistake 4: Omitting FBA prep costsFor Amazon FBA, all units need FNSKU labels. If your factory can't apply these, you need a US-based prep center. $0.50/unit in prep costs on a 1,000-unit order is $500 — real money on a thin margin product.
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Building a Landed Cost Tracker
Maintain a simple spreadsheet with these columns for every product you source:
| Field | Example |
|---|---|
| Product | Kitchen organizer |
| FOB price/unit (USD) | $3.86 |
| Units | 500 |
| CBM | 10 |
| Freight cost | $800 |
| Duty rate | 10.5% |
| Duty amount | $203 |
| Other fees | $835 |
| **Total landed** | **$3,768** |
| **Per-unit landed** | **$7.54** |
| Selling price (Amazon) | $22.00 |
| Amazon fees | $6.52 |
| **Gross margin** | **36%** |
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Key Takeaways
- Landed cost is 30-80% higher than the FOB factory price — always calculate it before committing to a product
- The main variables: FOB price, ocean freight (highly variable), import duty (check HTS code + Section 301), and last-mile delivery
- Section 301 tariffs on Chinese-origin goods can add 7.5-25% to your duty rate — do not forget these
- For Amazon FBA, add prep and labeling costs before calculating your margin
- Build a landed cost template and update it for every shipment — freight rates change seasonally and year to year