How Jenny Nguyen is Growing Women’s Sports from a Bar

Sports bars are a $2 billion industry, and women’s sports overall are now a $3 billion global industry. But there was a major gap in the market where the two intersected: Until 2022, there weren’t any dedicated sports bars solely dedicated to playing women’s sports on the TVs. Jenny Nguyen set out to change that. In this episode of The Deal, Jenny tells Alex Rodriguez and Jason Kelly how she founded The Sports Bra in Portland, Oregon, and why she decided to open the business to franchising acros